Printing Billions: How SAP APO Helps Valpak Market North America

The numbers involved in Valpak’s direct mail coupon business would give any planner gray hair. The company sends out 20 billion offers in 500 million mailings each year, which are broken down into groupings of 10,000 recipients. To meet the demand, the company built a state-of-the-art plant. To forecast and plan production, it turned to SAP APO.

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